Your constituents are speaking.
Are You Listening?
Get the reliable, actionable data you need to advance your priorities in office.
What Is Franked Polling?
For years, members of Congress have used franking to talk directly to their constituents.
Now, newly authorized as an approved line item in MRA budgets, you can hear from your constituents, get their opinions, test messaging and job approval, and understand their awareness of the issues you’ve been working on, all in unbiased scientific surveys. Franked polling is no different from traditional polling, but it is now officially a tool accessible to your office.
By using franked polling, you can maximize your connection to your constituents and better understand how to achieve your goals and priorities while in office.
About Us
Representative Insights is a national research firm dedicated exclusively to serving members of Congress. We provide the reliable, actionable data you need to connect with constituents and advance your priorities in office. Our surveys use rigorous methodologies and precise, scientifically valid sampling to cut through the noise and show where your district truly stands on the issues that matter most. Each year, we partner with congressional offices across the country to deliver insights that inform communications, guide strategy, and help you serve your constituents effectively.
The Representative Insights Difference
Every principal at Representative Insights has served as a chief of staff in the U.S. House or Senate. We know firsthand how congressional offices operate, the pressures you face, and the data you need to make informed decisions. That experience, combined with our expertise in quantitative and qualitative research, allows us to deliver polling and insights tailored to the realities of a modern congressional office. We focus on what truly matters to your constituents and provide data you can trust to guide communications, strategy, and outreach.
Our Process
DISCOVERY
We begin by working with you and your staff to understand your district and your research goals.
RESEARCH DESIGN
We develop a tailored research plan, including methodology and survey instruments, to fit your objectives and budget.
APPROVAL
We guide your team through the Franking Commission approval process to ensure full compliance.
ACTIONABLE INSIGHTS
We deliver clear, accurate results presented in a way that your office can immediately put to use.
Case Studies
Understanding the Effectiveness of Constituent Engagement
A Midwest Republican Member of Congress came to us to understand what exactly his constituents were hearing about his work in Washington, how many knew about the help his office could provide to them, and if they were aware of the legislative causes this Member was championing in Congress. In short, how effective his franking and mass communication messaging was at reaching and educating his constituents.
Result:
We identified key geographies and constituencies in the district that were wholly unreached through their current messaging plan, figured out the most effective way to reach those constituents, and gave them the information they needed to rework their tried-and-true franking budget to make every dollar spent more effective.
Critical Information in the Middle of a Debate on Major Legislation
A Republican Member of Congress in a competitive district needed to understand what his constituents knew about the OBBB, what messaging from Washington was breaking through in his district, who his constituents trusted more to solve the big issues being debated in the bill, and the parts of the bill that were most and least popular.
Result:
We identified that Democrat messaging was breaking through at a much higher rate in his district. We also identified what parts of the bill his constituents needed to hear more about, how he needed to reach those constituents, and reworked his entire messaging strategy around the bill to solve this issue. If this Member did not conduct this survey, he would have gone the rest of this year highlighting the wrong issues in his franked communication and failed to win over the hearts and minds of his constituents on this defining legislation.
